For the love of sport.
As someone who readily admits to watching way too much sport (Kiwi here, don’t get me started on rugby), I have a deep passion for sport and the culture around it. I’ve been fortunate to work on campaigns for some of Australia’s most elite teams and brands.
I’m drawn to the energy, emotion, and drama of sport, and I love bringing that to life creatively. Whether it’s capturing the spirit of a team, highlighting elite skills on camera, or showing the passion of the crowd, I enjoy how advertising can connect people through the game. My experience includes campaigns for CommBank, Vero, Bingle (Richmond Tigers), and NSW Government’s Reclaim the Game.
Vero x Wallabies
I worked on multiple campaigns for Vero during their sponsorship of the Australian Wallabies, focused on how Vero supports brokers and their clients.
The ‘See things others don’t’ campaign', we strapped 36 cameras to six Wallabies during an intense training session, capturing raw, immersive footage that brought the chaos, contact, and camaraderie of elite sport vividly to life from the players’ perspective.
The ‘My Role’ campaign drew a parallel between the critical roles of every player on the field and the essential role brokers play in supporting their clients. The shoot took place in a studio on a makeshift playing area, and things quickly got hectic.
Vero x Brisbane Lions
To support Vero Insurance’s major sponsorship of the Brisbane Lions, we created ‘Performance, Measured.’, a campaign that aligned the performance mindset of Vero with that of the team.
The campaign films captured real reactions from the public as Brisbane Lions players took to the streets of Brisbane’s CBD, drawing a clear parallel between elite sport and high-performing business.
Alongside social, digital and print, a key part of the campaign was the integration with the AFL Official Player Ratings, brought to you by Vero, the most detailed statistical system ever created for the game, ranking all 650 plus AFL players. This was Vero’s way to connect with footy fans through the lens of measurable performance.
CommBank.
Supporting women’s sports.
CommBank is a proud long term sponsor of women’s sport in Australia, backing both football and cricket at every level.
For the FIFA Women’s World Cup 2023, we launched 'For all the goals we share', a fully integrated campaign celebrating goals of every kind, from grassroots to elite. From brand film to social to live activations, the campaign rallied a nation behind the CommBank Matildas as they progressed through the tournament.
For the 2020 ICC Women’s T20 World Cup, we reimagined the iconic 'C’mon Aussie, C’mon' anthem, this time for the women’s team. I worked on the creative team and led social content, collaborating with players to bring the anthem to life across digital platforms and drive support in the lead up to the final.