CommBank.
For all the goals we share.
The FIFA Women’s World Cup 2023 had the whole country watching. As sponsor of the Matildas, CommBank turned its support of women’s sport into action.
Rather than a traditional sponsorship campaign, ‘For all the goals we share’ turned the tournament into an opportunity to grow football across Australia, from grassroots to elite. Fans and players were put front and centre across film, OOH, digital, social, live DOOH, activations and events.
1,400 kids walked out as Mini Mates. 18,000 fans trained like a Matilda. Live DOOH and social reacted as the Matildas progressed through the tournament, keeping fans part of the action.
The campaign doubled CommBank’s association with football, reached 3.9M customers, delivered 335M social impressions and 122M video views, and reached 31M Australians via OOH, lifting brand trust and reputation.
B&T Awards 2024 - Best Integrated Ad Campaign Finalist
AWARD Awards 2024 - Integrated Campaign Finalist
Credits:
Agency: GHO Sydney
Creative Director: Jason Anthony Joe, Hamish Stewart & Shane Gibson
Art Direction: Jason Anthony Joe, Clem Lam
Copywriting: Hamish Stewart, Jon Darren
Content Director: Michael Hearle
Production House: Filmgraphics
Director: Justin McMillan
Post Production/3D: White Chocolate
Music: Massive Music
Photography: The Pool Collective
Photographer: Sean Izzard