The FIFA Women’s World Cup 2023 was an event that had the whole country watching. As sponsor of the Matildas, CommBank turned its support of women’s sport into action.

Rather than an expected sponsorship campaign, For all the goals we share showcased CommBank’s commitment to growing the game of football for all Australians, from grassroots to elite. The campaign put fans and players front and centre across film, OOH, digital, social, live DOOH, activations and events.

The work put fans in the game - 1,400 kids walked out as Mini Mates, 18,000 fans trained like a Matilda, while live DOOH and social kept momentum high as the Matildas progressed through the tournament, showing how shared goals can bring a nation together.

The campaign doubled CommBank’s association with football, reached 3.9M customers, delivered 335M social impressions, 122M video views, and reached 31M Australians via OOH, driving strong lifts in brand trust and reputation.

B&T Awards 2024 - Best Integrated Ad Campaign Finalist
AWARD Awards 2024 - Integrated Campaign Finalist