Sports betting is deeply woven into Australian sport, changing how fans experience the game. Through Reclaim the Game, the NSW Government partnered with the Western Sydney Wanderers to promote a healthier sporting culture.

Wanderers players stepped straight from training into presenter roles, delivering tongue-in-cheek lessons on fan behaviour: Fan Mode or Bet Mode.

Originally briefed for stadium screens, the campaign evolved into a social-first rollout to extend reach. Produced on a small budget, I directed the films with the DOP and worked closely with the editor to deliver a nostalgic film look, crafted typography and a synth-driven soundtrack.

Three social edits will run across TikTok, Meta and YouTube, while the film will play at Wanderers stadiums throughout the season.