For decades, we’ve been buying bottled water, something you can get straight from the tap.

For this pitch, we were asked to sell bottled air. Our insight tapped into the growing health crisis of vaping. So we offered a cleaner alternative, bottled air. A satirical but thought provoking way to get people to stop inhaling all those horrible chemicals, and start breathing easy.

The outcome was a draw, so we got to take home 1/2 a trophy.