Many customers didn’t realise how much the bank could actually help them. 90+ briefs in a year, delivered without a single strategy, left CommBank’s messaging fragmented and unclear.

‘Another way you can’ became the solution. A flexible, always-on platform that worked across the retail portfolio, giving CommBank a clear, consistent voice across Everyday Banking, the CommBank app, Home Loans, Credit Cards and Travel Money. The approach was simple: show up in everyday moments with benefit-led product stories. Save smarter. Get more back. Travel better. Each execution became a quick, clear proof point of value.

As Creative Lead, we moved quickly without losing craft or brand quality. Multiple scripts and stills were shot in a day, with 450+ assets delivered in three months across social, DOOH, digital, print and radio. By showing up with real value in everyday moments, we helped CommBank move from being known to being needed.

Below is a snapshot of selected video, social and radio work.