Cashrewards was Australia’s largest cashback platform and needed a brand refresh. The brief was to move beyond being purely transactional and build a real emotional connection with people.

We centred the brand around a feeling everyone knows when they score a great deal – the “Yay” moment. Everyday wins that turn saving money into something that actually feels good.

That thinking flowed through everything. Bolder, brighter colours and a lighter tone of voice, brought to life across TV, OOH, digital and social. And it paid off. The refreshed brand helped Cashrewards add almost a million members in a year, nearly doubling its member base.

The result, a distinctive, emotionally engaging brand that shifted perception from a retail utility to a feel-good part of everyday life.A major brand refresh for Cashrewards, Australia’s largest cashback platform, aimed to elevate the brand beyond retail and create a deeper connection with people.