Aviation/
Aerospace Australia

Inspiring women to work in aviation and aerospace

Aviation/Aerospace Australia is a not-for-profit that represents the entire sector, helping promote the industry’s long-term health through training, advocacy, gender diversity, and recruitment. The problem is that although there’s a wide range of rewarding roles for women in the industry, it’s simply not on the radar for many young women. 

We created an integrated campaign platform to bring the exciting opportunities in the industry to the fore. Using a simple device – ‘I’m A’ – to demonstrate what’s possible through a career in aviation and aerospace. From a Royal Australian Air Force Pilot to a Ph.D. student in Aerospace Engineering, we showed that young women could become whatever they wanted to be. No other career can take you higher.

Media: Social video, website, industry communications